Embodied Business · for heart-led women

Grow your business the way you grow in your practice — rooted, soft and steady.

I help yoga teachers, therapists and retreat leaders build the systems, funnels and online spaces that let their work reach more people — without losing their nervous system along the way.

10 years · coaching businesses scaled to 7 figures

Book a Business Alignment Session Explore the ways we can work

Joyce sitting cross-legged in a sunlit meadow, eyes closed, holding her book Feminine Embodiment

Does this feel familiar, love?

Your offerings are beautiful, but the tech behind them feels like a tangle you’d rather not touch.

You dream of taking your training or retreat online, yet every launch leaves you drained instead of nourished.

You give so much to your students that there’s nothing left for building the business that holds you.

Your business can be a living practice too. Let’s build it that way.

Joyce smiling barefoot by a stream, holding an open book

Why I understand your business

I’ve walked this path myself — from the mat to the back office.

For five years I ran my own yoga studio in Alkmaar. I took my Yin & Fascia training online, and together with programs like Breathe Better, more than 500 students have now learned with me online. I host retreats in the South of France.

And for ten years, I’ve quietly been the tech, marketing and business support behind coaches, therapists and health organisations — building funnels, running webinars, filling retreats. In the coaching field, I’ve helped businesses grow all the way to 7 figures.

So I don’t just know the tools. I know what it feels like to hold space for others while trying to grow something of your own. That is where body and business meet.

Joyce reading in a quiet forest clearing beside the water

Strategy that starts in the body. Business that grows from rest.

The approach

Growth in seasons, not sprints

I · Root

Clarity & foundation

We listen first. Your offers, your audience, your energy. Then we map the simplest structure your business needs to breathe.

II · Flow

Systems that carry you

Website, funnels, email journeys, booking and payments — set up so they work quietly in the background while you teach.

III · Bloom

Visibility & scaling

Ads, launches and content that invite the right people in — with rest woven into the plan, not squeezed in after.

Ways we can work together

Choose the support your season asks for

Start here

Business Alignment Session

A 90-minute deep dive into your business. You leave with a clear, gentle roadmap and your next three steps.

€250

Book a session

One week

Funnel in a Week

Your landing page, freebie and welcome emails, built and live in seven days. Ready to invite people in.

€500

Start my funnel

Most loved

Aligned Growth

A 3–6 month partnership. I become your tech, marketing and business partner — strategy, systems and launches, all held.

€1,500 / month

Apply for a spot

Ongoing

Flow Ads

Soft, honest ad campaigns for your trainings and retreats — created, run and refined month by month.

€1,000 / month

Let’s talk ads

Need one thing done beautifully? Single tech tasks start at €150.

When the business is ready, but you are tired

Feminine Embodiment — Private Mentorship

Sometimes the next step in your business isn’t a new funnel. It’s coming home to yourself. Twelve weeks of one-to-one guidance, online, for coaches, therapists, founders and practitioners who hold so much for others.

We work with Yin yoga, gentle fascia release, breath and reflection — and you receive your personal Vedic birth chart reading. Business and body, guided by one woman who knows both.

Discover the mentorship Book a discovery call

12 weeks

private, one-to-one, online

Body & business

embodiment practice plus business guidance

Vedic reading

your personal birth chart, included

Who I work with

Yoga teachers ready to launch a training. Bodyworkers and therapists moving online. Retreat leaders who want full circles without the chase. Coaches and practitioners whose work deserves a wider reach.

I work in English, Dutch, French and German.

7-figure

coaching businesses I’ve helped scale

years behind the scenes for wellness businesses

500+

students in my own online courses

years running my own yoga studio

languages: EN · NL · FR · DE

Kind words

In business · the helicopter view

Move over Big Brother! There’s a new sister in town. Joyce has an amazing helicopter view and quickly sees where processes are impacted when something changes.

We work with a team, multiple systems, a few hundred clients, and extremely rapid growth (oh, and a founder who wants to launch new products and related processes at lightning speed). So having this kind of overview, flexibility, and strong communication is absolutely essential. Joyce also picks up new processes and systems quickly — whether it’s setting up new payment processes, plugins for the website, or managing larger projects. An absolute asset for any entrepreneur!

Kim de Jong · House of Finance

In business · fresh energy

I felt the love you put into your work… You played a big part in why that program exists now. I was so frustrated and overwhelmed with my previous team. Then you came in with fresh energy, asking lots of questions — it was such a relief. Thank you for your dedication, for who you are as a person, for the work you do, and the love you put into it.

Daniela Kura · Kura Company

In business · the burden lifted

What’s so great about working with Joyce is that she takes the burden off your shoulders. She asks the right questions, takes initiative, and gets the job done.

Fabian Aussems · Aussems Software

In business · support

She presents herself professionally in her work. During the time I worked with her, she provided me with great support.

Renske de Bruine · Winq.online

And from the women I guide in body and breath

Yin & Fascia Therapy

After a Yin & Fascia session my body feels like it received a full massage — on the outside and the inside. This is something I absolutely want to pass on to my clients. The perfect addition to what I offer.

Sarah Cornelis

Yin & Fascia Therapy

I’d recommend it to anyone with stress-related complaints.

Ilse

Retreat

Joyce is a sweet woman who takes you on your journey inward with great peace and understanding. During the sessions I felt myself coming more and more into contact with myself — my feelings and desires, and everything I previously suppressed.

Rebecca

Free gift